Publishing Date:
Month: December 2021
It was a warm summer evening. I sat on my balcony with a glass of wine after work. I was relaxed and excited at the same time because I was waiting for Mike to call, that he was on his way home. I was excited because we had been crazy in love for six months.…
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A marketing principle says: You need a niche to attract enough clients. Otherwise, you will fail. This applies in particular to consulting and coaching. And it is true, specialization is essential. Many business owners answer the question about their target clients with ALL. Sometimes followed by: Who needs it. This categorization is no help because…
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