How website visitors become clients: Three necessary elements
For website visitors to become clients, they need certain information.
That is different information than someone with a non-binding look.
If you do not provide this information, the potential client becomes someone who quickly clicks the “back button.”
Let me illustrate this with an example:
Imagine visiting a friend in a big city you have never been to.
Let’s say… Boston.
You only have one day.
Ask your friend for tips to make the most of this time.
What kind of advice do you want from him?
Should he say:
Well, it’s best to start at the harbor. It is always great, then we could take a stroll through the city with a detour into the market halls, there you will find exotic delicacies and always meet exciting people. After that, I suggest a ride with the amphibious vehicle. You can drive through the city and explore the area on the water simultaneously.
And you should go to the National Gallery, which has excellent modern art to offer. Of course, we have to eat lobsters at the famous Yankee Lobster. If you did not eat there, you weren’t in Boston…
Or is it not that you are completely blown by what he has just told you?
You don’t know what to choose. You don’t know the city.
Let’s try something else.
What if he tells you:
If I were you, I’d take a stroll through the market halls and have a coffee. Then you stroll downtown. You can go shopping and then take a ride on the amphibious vehicle to rest while you drive through the city and the harbor.
In the evening, I’d close with a meal at Yankee Lobster.
Now you have direction or structure if you want. You know what to orient yourself to.
That is how your clients feel when they land on an unfamiliar website.
They don’t know where they are and where to look first. Let alone where they find what they’re looking for. They are confused. And if you don’t resolve this confusion very quickly, your website visitors will leave…
Website visitors become clients eventually if they find the information they need.
Here are three points on how to help visitors on your website:
Am I in the right place?
Visitors to your website make split-second judgments. They evaluate trustworthiness, whether it is appealing, whether the visuals and content are relevant.
There are many elements that every homepage should have. If your website does not have these factors, it could be the reason why you’re attracting fewer clients with it than you might.
(This works even better if you know the people who are most likely to buy from you.)
Here are the 3 most essential elements to keep your website visitors staying and coming back:
# 1 – It has to be all about them, your clients.
A visitor lands on your website. That is because they have a problem, are stressed, look for a solution – or an unusual gift or maybe for an idea or suggestion.
These people ask themselves:
- Where can I find xy?
- What does it cost?
- What will I get out of it?
- Can I trust the information?
- Am I in the right place, or is it a waste of time?
Your homepage is not about your offer. Your homepage is about your visitors and how they react to your homepage. If visitors do not immediately find what they are looking for, they will leave. Often forever.
That’s why you need to make sure your visitors find what they’re looking for.
How do you achieve this?
- Make it crystal clear what you are doing.
- Clearly describe what clients get out of it.
- Keep navigation simple and easy to understand.
- Refrain from confusing designs or animations.
Once you have implemented these steps on your homepage, you can move on. You know the wording: The 1st impression counts. This is also true for your website.
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# 2 – The 1st impression decides in seconds if website visitors become clients.
Check out the websites of successful companies.
For example, Apple or the Microsoft website.
Do you notice any similarities?
These websites are simple, but it was still not easy to create them. But they are simple, clear, and concise. Nothing complicated or complex. Why is that?
Visitors have landed on your website because they are looking for something. Sometimes they don’t know exactly what. But whatever it is, a simple homepage helps find your way around better.
You need to think carefully about where you want to present information on your website.
Why should you care?
Because the average time spent on most websites is not long enough for website visitors to become clients.
The longer the time spent, the more this person consumes what encourages them to buy.
#3 – Speed counts, particularly on the website.
Speed seems to be secondary for many entrepreneurs or freelancers. But that’s a mistake.
Speed has effects on practically every measuring size which concerns your website. This is why it also determines your revenue. However, what speed are we talking about here?
Both Google and Amazon have conducted tests that showed that significant sales losses already occurred by delays as short as seconds.
Visitor numbers decreased up to 20% with a half-second delay.
People who are on the internet have truly little patience.
Wanting your website visitors to become clients, speed is a crucial factor.
If you want to attract more clients through your website, try using these three tips first. They work because they are based on the needs of your target clients.
It is clarity in appearance and statement. Clear user guidance and speed – they are the most critical elements for your website visitors to become clients.
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