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Marketing

too much of someting like glasses of jam

The correct dosage counts: How the quantity of choice affects your clients

Did you know that the quantity of choice affects your clients whether they buy from you - or from someone...
specialisation-narrow-niche

Specialization or: How narrow does my niche have to be?

A marketing principle says: You need a niche to attract enough clients. Otherwise, you will fail. This applies in particular...